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Visual identity
Visual identity
Designing a visual identity for an AI vision company
Designing a visual identity for an AI vision company
Presien is an award-winning AI vision company revolutionising the way heavy industry operates. Their core product, Blindsight, detects, alerts, and informs teams of high-risk interactions when heavy machinery is in use. The technology integrates video analysis perception models with large language models, offering health & safety executives and operations teams enhanced insights, improved compliance management, and actionable items to ensure safer people-plant interactions.
Presien is an award-winning AI vision company revolutionising the way heavy industry operates. Their core product, Blindsight, detects, alerts, and informs teams of high-risk interactions when heavy machinery is in use. The technology integrates video analysis perception models with large language models, offering health & safety executives and operations teams enhanced insights, improved compliance management, and actionable items to ensure safer people-plant interactions.
Overview
Overview
The team was looking to refresh the Blindsight experience to make it as modern and advanced as its core technology. The brief called for the development of a new visual identity, accompanied by set of branded design components. Building on these new foundations, I redesigned the entire interface and reimagined the core experience.
The team was looking to refresh the Blindsight experience to make it as modern and advanced as its core technology. The brief called for the development of a new visual identity, accompanied by set of branded design components. Building on these new foundations, I redesigned the entire interface and reimagined the core experience.
A clean logo using the licensed typography accompanied by a unique, recognisable symbol
A clean logo using the licensed typography accompanied by a unique, recognisable symbol
The colour pallet provided a sophisticated, monochromatic, and contemporary feel.
The colour pallet provided a sophisticated, monochromatic, and contemporary feel.
Two licensed typefaces offered offered visual contrast for headings and body copy
Two licensed typefaces offered offered visual contrast for headings and body copy
A selection of the iconography used for brand and product
A selection of the iconography used for brand and product
A sample of the final brand guidelines
A sample of the final brand guidelines
The chat gave users the ability to review and analyse information and content
The chat gave users the ability to review and analyse information and content
Within actions users could review and complete outstanding tasks
Within actions users could review and complete outstanding tasks
Outcome
Outcome
The new visual identity provided Presien with a robust set of resources to drive the evolution of their product and brand. With these foundations in place, Presien was better positioned to launch their website and create a cohesive and consistent experience across every touchpoint. Additionally, the new set of components offered a clear and practical starting point for front-end development.
The new visual identity provided Presien with a robust set of resources to drive the evolution of their product and brand. With these foundations in place, Presien was better positioned to launch their website and create a cohesive and consistent experience across every touchpoint. Additionally, the new set of components offered a clear and practical starting point for front-end development.